Playtech Launches in West Virginia, Expands U.S. iGaming Reach

Playtech has officially debuted in West Virginia, marking its fourth regulated iGaming market in the United States. This move represents a major step forward in the company’s ongoing U.S. expansion strategy and reinforces its position as a key supplier of casino and live gaming content in the American market.

To support its West Virginia rollout, Playtech has secured partnerships with several well-established operators. These include Rush Street Interactive (RSI), DraftKings, BetMGM, and Delaware North—a mix of national and regional brands that now offer Playtech’s suite of casino games, RNG products, and live dealer content to players in the state.

The company noted that more operator integrations are planned in the coming months as Playtech continues to scale its presence in West Virginia’s regulated market.

This expansion follows Playtech’s steady U.S. growth trajectory. The company already has a foothold in New Jersey, Michigan, and Pennsylvania, and this West Virginia entry further diversifies its state-level reach. Globally, Playtech also continues to grow, with recent content deals involving Pari Mutuel Urbain (France), High Roller (Ontario), and Hard Rock Digital (New Jersey).

Speaking on the launch, Jonathan Doubilet, VP of U.S. Business Operations at Playtech, emphasized the importance of player experience and partner support:
“Our expansion into this regulated iGaming state reflects our strong strategic focus on delivering engaging, innovative, and responsible entertainment to players, while supporting our partners with the latest in gaming technology. Supporting our customers across all regulated states and countries in which they operate is at the heart of what we do.”

He added:
“The trust and confidence they place in us as an agile and scalable partner is what helps in meeting the demands of the ever-expanding US iGaming industry.”

Playtech’s core mission is to offer high-quality, tech-forward gaming experiences that are tailored to the compliance requirements and market needs of each jurisdiction. This latest launch is emblematic of its ability to scale quickly and work seamlessly with both global and regional operators.

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As of mid-2025, iGaming is legal in seven U.S. states, including Michigan, Pennsylvania, New Jersey, Connecticut, Delaware, West Virginia, and Rhode Island. While expansion into new states has slowed, interest in digital gaming remains strong.

According to the American Gaming Association, the commercial gaming  generated $72.04 billion in 2024 revenue. Of that total, iGaming contributed nearly $8 billion, highlighting its increasingly important role in the broader gambling economy.

Meanwhile, even in states where online casino gaming remains unregulated, alternative formats such as sweepstakes and prediction markets continue to gain traction, pointing to persistent demand for digital gaming experiences.

With its presence now firmly established in four iGaming states and further partnerships on the horizon, Playtech is positioned to deepen its role in shaping the evolving U.S. gaming landscape. As the market continues to mature, the company’s focus on scalability, innovation, and partner collaboration remains central to its strategy.

Source:

, Playtech, June 25, 2025